RICHARD KRUTICK

In an environment where flashy gimmicks often overshadow weak strategy, haphazard design, fragmented storytelling, and disjointed go-to-market plans, I advocate for stripping things down, distilling ideas to their essence, and adding only what is truly indispensable. All strategies need a solid foundation, and by leveraging deep consumer insights, sustainable campaigns can be built that resonate with audiences on a deeper level. In the end, facts tell, but stories sell.